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Hey There!  I’m Amy D Marie

I’m a mountain girl, who loves being in the outdoors but enjoys a little big-city excitement from time to time, along with a Disney trip every other month! If you’re wondering if Marie is actually my last name… why YES it is, and I have a story behind that, but I will save that for another time!  I am a dedicated coffee chewer who is obsessed with furry friends, sunshine and trees. I’ve been location independent and helping women business owners grow + thrive online since 2008.
Read on for the rest…

I’ve never fit into the cookie-cutter approach to living life, and so it’s no surprise that I approach growing a biz and how it integrates into my world (an extension of who I am) the same way. 

I’ve always been incredibly passionate about doing things your way with
as much ease and simplicity as humanely possible.

I didn’t get to where I am overnight.  I started out running an errand and girl-friday service after my daughter was born in 2001. I couldn’t imagine leaving her with someone else 12 hours a day, so I started a business where I could take her with me wherever I went and work around my then son’s kindergarten schedule!

So, I slapped on some car magnets, created a website and within a few months I had a full client roster and was hiring staff to help me run the biz. It was awesome!

After a couple of years of building my business in San Diego, I decided to move my family to Arizona to buy our first home. I continued to grow my business in San Diego and Arizona, but as time went on, I started dreaming up a new business idea. One that would connect busy women entrepreneurs. And, that is when the Girlfriend’s Biz Alliance was born.

Just like my first business, this new venture took off quickly. The first chapter meeting exceeded my space availability and within 6 months of opening my first women’s only networking + mastermind chapter, I had 6 more chapters that spanned across the state of Arizona and Ohio. As an introvert I had found these small intimate circles a true love of mine!

During this time (2008 or so) online marketing was just starting to become “the thing” and I had a natural knack for it, so I started teaching online marketing, mindset and facilitating masterminds to help these ladies grow their businesses.

Before I knew it, they were coming to me for individual coaching, consulting and implementation. Literally, in a blink of an eye, I built a business around women growing their business and creating a life they love… and I loved it!

Fast forward to now, I have worked with hundreds of clients of all sizes from brick-and-mortar, e-commerce and online service and product-based businesses get out of their own way, find balance for it all and create and implement strategies that not only grow their businesses but do so in an authentic way that connects with their own heart and soul.

Helping women entrepreneurs (and some men) create thriving businesses
without sacrificing the things they love, like family and the freedom to spend their valuable time doing the things that fill them up… is what fills me up. #filledwithgratitude


I know when it comes to running a business, it can be stressful wearing so many different hats! As you may have discovered, balancing ALL of these hats as you’ve grown your 6+ figure biz, can be an incredible time + energy drain and it can totally burn you out. 

That is why, I founded Heart and Soul Biz Essentials. It’s a hybrid approach to taking your business to the next level.  We infuse coaching + consulting so you get the support you need to be a confident heart-centered, soul led leader within your business.  It’s all about taking back your time, being intentional with how you design your day + week in a way that fits YOU and finding a trustworthy, reliable team who can help you put time back in your day while giving you the support you need to take your business to the next level.

At Heart and Soul Biz Essentials, our goal is to get you back to loving your biz!  To help you feel focused, confident and clear on your next steps so you can take your biz to the next level with ease.

We are here to help you stop spinning your wheels and dreading your week to tackling marketing, to creating streamlined systems for a smooth-running business without you and a safe place to bounce ideas off of, get awesome strategy + clarity or help to identify the next growth phase of your business.

We like to think of ourselves as your secret weapon…
We are your biz + life coach, online business manager, and strategist team all wrapped up into one!


We think of our clients as family and value your life + biz as if it were our own.

Ready to get the help you need to take your business to the next level? Request a free discovery call today!

If you’re dying to hear more, here are 7 things
you might not know about me…

  1. I change my hair, like women change their handbags.
  2. I went on an adventure across the country at 19 in a VW Bus.
  3. I am on a life long journey of learning to fully love “all” of me.
  4. I have two monkeys (kids), a fur baby and a man I adore.
  5. Airbnb-ing across the world or living in an RV or Houseboat is 100% happening in the near future.
  6. I believe mindset is EVERYTHING. 💛
  7. I love Christmas movies and watch them all year long!
  8. I love Disneyland, am a pass holder and head to the OC at least every other month to be a kid!