Hey, I’m Amy
I’m so happy you are here!

I’m here to help you turn those big ideas and dreams into strategic actionable plans that align with YOU, so you can truly create the business and life you want!

Let’s cut through all the clutter, release all the shoulds, and design your business in a way that lights you up and energizes you!

If you haven’t met me before, I’m a nature girl at heart, and a dedicated coffee chewer, who is ruled by sunshine and loves hanging at Disney parks.

Marie is not part of my first name or my middle name. It’s my last name. There’s a story on this, but I will save that for later!

Here’s what I believe… the nudges you keep getting, the ideas that keep populating, the dreams that keep surfacing, they are yours for the taking and 100% in your reach! You have everything you need to make them happen and I want nothing more than to help YOU bring them to life.

Heart Soul CEO is more than a business name…

It means when you work with us, you have a trusted partner, who shows up with heart. soul. and is committed to your vision (even when you might doubt yourself).

It means, together, we align your business growth with your life, because freedom and flexibility is important.

It means we are committed to helping you bring your ideas and dreams into reality.

A little bit about my background.

For the past 21+ years, I have been helping women entrepreneurs grow into 6 and 7-figure visionary leaders with businesses that give them more freedom, flexibility, and financial independence. 

I am a certified coach, certified online business manager, integrator and business strategist with a marketing background and have mastered an extensive library of strategies and tools I use to take a multifaceted approach to bringing your dreams to fruition.

I am an INFJ (Myers Briggs / 16 Personalities) Manifesting Generator (Human Design), highly intuitive and introvert who is multi-passionate and feels like I have lived multiple lifetimes already (vast array of experiences good and bad with a massive tool belt of things learned).

If you’re an online business owner or service professional who is heart-centered and fun-loving in life and business, I would love to connect and explore the possibilities of working together.

Meet The Team

Crystal is our team ninja, handling a variety of tasks, she can handle it all.  Crystal is a Southern California Native with a love for all things cute, sparkly, and of course…kitten-related.  Her diverse background in both management and creative arts gives her the ability to pop-in wherever needed to get support clients in reaching their goals.  

When she’s not supporting clients, Crystal’s out traipsing about the local theme parks and farmer’s markets with her family.
Crystal Lozano

Client Support Specialist

What we practice & believe…

Filling Your Cup First

An empty cup has nothing to pour into others.  The change and impact we desire starts with honoring and taking care of ourselves.

Being A Nice Human

We don’t vibe with mean people and don’t tolerate discrimination, racism, hate and/or inequality.

Rising Together

We inspire and empower each other to be our best selves and to dream BIG and go for it.

Seek and Spark Joy

Shoulding on ourselves dims our magic.  Practicing radical joy is what inspires others to do the same.  Give yourself permission to say NO if it doesn’t align.

Authenticity Matters

Sharing our truth not only normalizes it but gives others permission to do the same.  Your experience and perspective is powerful.

Amy is an amazing business mentor. She has helped me transition from Corporate America into being Self-Employed. She has walked me through numerous processes in every phase of my business. I highly recommend Amy and enjoy being a valued client!

Ronda Wynn

Life Coach

Amy spent time with me to understand my business, values and vision. She is always available for my questions and goes above and beyond by contributing creative ideas I might not be thinking about. Amy is an inspiring entrepreneur, creative talent and healing soul. I highly recommend her.

Leah Lund

Life and Business Coach, One Whole Health

Caffeine Infused Business Magic

If coffee is your favorite sidekick and you want to get more done in less time, so you can get out and live life outside of your business... you should be on this list!

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Copyright © 2022-23 Heart and Soul Essentials, LLC ~ DBA Heart Soul CEO ~ Located Bi-coastal in Beautiful Lake Tahoe, CA & Celebration, FL.  Business Coaching & Consulting, Strategy, Integrator and Techie Agency for Online Businesses and Service Professionals.