When it comes to business building tools and strategies, I definitely have a few that I call my favorite. Today I want to share one of them with you! The truth is, this is one of the simplest ways to build your business and get more clients, but most entrepreneurs fail to use this strategy.
You’re probably wondering what is it… do tell darling!
It is Keeping In Touch. I warned you it was super simple. If you have the Life + Biz Planner, you are prompted each week to list out 5 people to Keep In Touch with. It’s an incredible way to build relationships and merge the bridge between being a prospect and becoming a client.
Sadly, as simple as this strategy is, it’s often overlooked and it’s typically for lack of having a system to follow-up or a reminder to do so. So, make sure to schedule this into your calender each week or use my planner to remind you!
When a potential client is interested in your product or service, they may not be ready to take action. Keeping in touch regularly allows you to build your relationship with your potential prospect and stay front of mind.
When I work with my private clients we put in place a system for keeping in touch that fits with who they are. Here are a few of my favorites that I share with clients and use myself… you can use these yourself right away.
1. A Simple Hello. This is my favorite way to keep in touch with both potential prospects and past clients. You can send a simple hello by either sending an email, sending snail mail or giving them a call. The idea is to just check in and let them know you were thinking of them. Keep it simple and about them. It shows you genuinely care and keeps you front of mind.
2. Make Them Smile. I absolutely love giving gifts that make people smile. A gift can take many forms too. It could be a simple card, a latte, a book or something unique to them. I personally love sending things on Holiday’s that are not typical times to send gifts. Your potential prospects will LOVE that you thought of them!
3. Meet Up With Them. There is nothing like connecting face to face with your potential prospect and catching up. Whether you invite them for coffee, to a networking group or even one of your own events, it is a great way to connect and build a relationship with them.
You will be surprised at how quickly you can build your business by simply staying in touch. Genuinely thinking about your potential prospects and caring about how they are doing will quickly turn a prospect into a paying client.
Do you have any favorite ways for keeping in touch with potential or past clients? Share them below.